The Upside of Doing Business in the Cyberspace


The Cyberspace Dynamics

There is an alternate environment in the virtual reach of technology where devices communicate with other devices. This community advances and disrupts the traditional ways of doing business by enabling trustworthy digital business transactions just like we have it in the physical world.

Why hinge business upon the word “Cyberspace”? This is because it relates to the worldwide application of the internet to inform, educate, entertain, sport and transact with legal tenders. It is a vast unrestricted world with many participant who fashion it into their preference.

We find ourselves in a time where social interactions have become boundless as a result of evolving digital technology. It would only make sense to take advantage of the edge it has over the brick and mortar world of business to reach the interconnected world with your merchandise.

The Online Business Model

According to TechTarget, e-commerce is the buying and selling of goods and services, as well as the transmission of funds and data over an electronic network. Payments are digitally transferred from the consumer to the business for successful business transactions.

Before your online business can get to the point of making sales, you have to do a market research, write a business plan, name, structure and register your business. Decide on the product or service you wish to sell, find a target market. Your next moves from this point will clearly differ from the strategies a physical store front owner would make. Here are some of the things that need to be put in place:

1. Digital marketing

2. E-commerce platforms

3. Payment platforms

4. Shipping logistics

Digital Marketing

Social media platforms are extremely far reaching. For business that are operating online, the best way to announce your business to the world is putting them up on the various social media platforms such as Instagram, Facebook, and Google.

E-commerce platform

Not having an e-commerce website for an online business is as bad as not having a business name and adress for a regular business. Your website is the window that opens up your goods and services to the world. Your goods can be perfectly displayed with the use of pictures, graphics, animations, video, audio, and even text.

There is the option of hiring a website designer to provide you with a well structures e-commerce website. Building a customised website is an option that comes with a significant cost. But on the other hand, you could create your online store with the free WordPress website and themes, simply open a store on Shopify for a $1 per month plan.

Payment platforms

At its earlier emergence, online financial transactions weren’t all that trusted by many… and even up until now. There are people who would rather go to the banking hall to make their financial transactions than commit their funds to electronic banking.

According to Stephanie Chevalier’s 2021 publication in, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026. So your online business can set up a payment gateway to handle all digital financial transactions. In any case, it is important to select payment gateways that meet the following criteria:

1. Secure, encrypted and trustworthy.

2. Aligns with the preference of your target market.

3. Integrates well with your underlying technology.

4. Conveniently cost effective for profitability.

5. Has flexible payment methods for divers user needs.

It is also a safe practice to make room for multiple payment gateways to make fallback options available.

Shipping Logistics

Startups in the e-commerce business should take baby steps in shipping products to clients. As your business reach grows and your order fulfillment rate increases, it is important to increase your investment in the supply chain and shipping logistics department. It may not immediately appear as such, but the success of your business depends on these core aspect. Your business does not have to run out of supplies, neither should your customers have to wait too long to receive what they paid for.

Just because this aspect of the business is unarguably the most crucial, it does not mean that all your financial resources should be spent on it. Your business should establish realistic shipping policies that it can uphold and your patronage should only go to shipping companies that offer the best prices.

6 Reasons to launch your Business in the Cyberspace

Selling online attracts extra cost in transportation and delivery when good are tangible products. It also generally requires much more effort in achieving a secure automated system. Even though these seeming disadvantages might initially overwhelm the plan, there are advantages that exceed the outcome of implementing a physical store front.

Your Business Runs Round the Clock

Your business does not need to shut down for the night or the weekend. Customers can visit your store at any time within any time zone. As long as your site’s servers are up(as they should be at all times), your business stays open to sales and inquiries.

Unlimited Global reach

Amazon is a great example of a business that is globally limitless. It sells to customers across the globe and even offers a marketplace where sellers from around the world can put up their product and services for sale. This is the kind of exposure advantage your online business gets. It offers you a reach that is global and you would have to decide how much of the world your business can afford to serve.

Automated Business Oprerations

Your customers do not need to interface with a human agent to place orders. E-commerce systems are intricately designed to automate all tasks including the display of products, order placements, checkout and digital payment.

Digital Financial Transactions

In a time where cashless digital transactions are not only prevalent but necessary, you can complete authorised financial transactions between your end-client, and your financial institution to receive payments remotely.

Zero Infrastructure

A crucial requirements for brick and morter startups is a physical store front for the business office and point of sales. For a business operating online, there is no need for such infrastructure. At most, it would need a less-than fanciful storehouse for tangible good. All forms of display are digitally managed. The heart of infrastructure for an online business is an e-commerce website or a mobile application.

Unrestricted Portability of Operations

As a business person, you are not restricted to regimented vacation plans. With an operetional online business, your physical presence is not compelled to a particular place because the cyberspace transcends borders.


According to Statista, ‘e-commerce’ has grown up to 300% in just a few years and is estimated to make 17.5% of the world’s retail sales by the end of 2021. Increase your business brand awarenes and experience an explosion in customer engagement by launching your business in the cyberspace of the interconnected world.