How to Make Money Blogging in 2022

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Indexes
  1. Pre-launch material:
  2. Post-launch material:

Disclaimer: My stories(Joseph A Cottrell) on Medium.com are distributed for general informational and educational purposes only and are not intended to constitute legal, tax, accounting or investment advice. I am not a professional financial advisor, attorney or accountant, nor am I holding myself out to be.

I’ll discuss the kind of material you should prepare when establishing a blog and the recommended practices you should follow in this article.

Even the most well-designed, well-structured blogs will eventually collapse without amazing content.

There are two types of blog material on which you should concentrate your efforts: pre-launch and post-launch.

Pre-launch material:

Pages that are static — such as About, Contact, and Services.

Sidebar content — material that appears in your blog’s sidebar.

Blog category pages — each blog category page has a description.

SEO metatags — material for each page’s SEO title and description tags.

Post-launch material:

Blog postings — the regular pieces you’ll be writing.

Content that serves as a cornerstone — this will serve as the foundation for your blog.

Step-by-Step Instructions for Writing Blog Content

Preparing material for the debut of your blog.

Step#1: Static page content.

Step #2: Content for the blog’s sidebar.

Step #3: Content for SEO meta tags.

Developing a content strategy for your newly launched blog.

Creating a list of subjects is the first step.

Choosing and preparing cornerstone material is the second step.

Step #4: Choose and write five to ten blog entries.

Create an editorial calendar and begin publishing.

Step #5: Repetition of Steps 2–4.

Preparing material for the debut of your blog

Before you begin writing your daily blog articles, you’ll want to ensure that the static pages and other areas of your site, such as the sidebar and footer, are complete. Let us take a closer look at each of these content sections.

The first step is to create content for static pages.

To begin, you must develop static content pages for the following sorts of data.

About this page

The About page is the most conventional page on any blog. This page informs new readers to your site about the subject, who you are, and why you have a blog on that subject. Depending on your specialization and personal style, the material you present may be strictly business-related or personal and enjoyable.

This page enables your blog’s visitors to communicate with you at any time. It might be as basic as a page containing your email address and social media connections, or as complex as a contact form that visitors can use to engage with you without leaving your website.

Products/services

If you’ve started a blog to market your business, you’ll want to include a page detailing the products and services you offer. Alternatively, if your business already has a website, you may provide a link to it in your menu.

A blog is a low-cost, low-risk method of inviting visitors into your world and initiating a dialogue with your business. 68 percent of customers are inclined to read information provided by a firm in which they have an interest.

Disclaimer/policy

To provide yourself with some liability protection, you may consider including a disclaimer or policy page on your website.

For instance, if you’re writing a health blog but are not a medical expert, you may want to include a disclaimer stating that you are not a physician or other healthcare practitioner and that readers should get medical advice and assessment from their physicians.

Additionally, you may choose to tell website visitors that you utilize analytics monitoring, Google AdSense, affiliate marketing links, and other forms of content.

Make a point of visiting the top blogs in your niche, especially larger ones, to see which pages they link to from their major navigation menu and footer. Your readers are likely to be browsing for similar sorts of pages on your blog.

Content of blog category pages

Amazon.com

To begin, you must select categories for your new blog. You can have many categories depending on your primary subject. For instance, if you’re creating a food blog, your categories may include recipes, desserts, and breakfast.

Your blog site will now have distinct pages for each category, such as yourblogname.com/category/name.

The following step is to develop brief descriptions for each category page that will be available on your blog. The text should be between 50 and 150 words in length. You may be wondering why this paragraph is necessary. The response is that it will improve these pages’ search engine rankings and make it clear to readers what sort of material falls under this category.

Content for the blog’s sidebar

Your sidebar is the smaller column to the left or right of your blog’s main text (depending on the theme you’ve chosen). You may include the following material in sidebar widgets to make it visible to your visitors. You are not need to include all of the sections indicated below, but these are some of the most often used sidebar content areas on blogs.

Subscribe

Encourage readers to subscribe to your blog by email or RSS. Of course, email is preferable, especially if you intend to monetize your site in the future. MailChimp is an excellent service to utilize because the first 2,000 subscribers are free.

Amazing newsletter

Nearly 40% of websites have uninspiring phrases like “Please contact us” or “We’d love to hear from you.” Additionally, roughly 38% of businesses provide only an email address or a small contact form hidden at the bottom of their website.

61 percent of individuals have a more favorable opinion of a business that provides customized content and are more inclined to purchase from that business.

About Page

Looking for bugs

For new readers who may not have time to read your About page, it’s beneficial to put a line or two about you and your site. Including your photo in this snippet of text assists readers in putting a face to the blog, regardless of whether you are the site’s owner and editor overseeing the work of other authors or the principal content contributor.

Additionally, you may provide links to your social media pages to encourage people to follow you. You may represent each network with icons or by utilizing official boxes, buttons, and badges from these networks. The latter aids in the growth of your social media following by allowing visitors to connect with you without leaving your website.

Popular articles

A popular posts widget will assist visitors in locating your most popular pieces of content. The WordPress Popular Posts plugin makes this simple by presenting posts depending on their number of comments and views.

Advertisers

If you intend to include advertising banners on your blog, do so from the start to ensure that frequent readers are not shocked when you begin to attract advertisers. Until then, the banners you employ might connect to items for which you are an affiliate marketer or just to things that you enjoy.

Visit other blogs in your niche and take a look at what they display in their sidebars.

The following is a list of blog categories and a search box.

To assist your visitors in finding certain blog posts and articles, you can include a widget that displays a list of all of your blog’s categories. This will assist visitors in navigating your blog. Additionally, you may include a Search box to assist visitors in locating what they’re looking for.

Meta Tags for SEO

A Meta tag is a fragment of code that contains text that summarizes information about a particular page for search engines. This content is not shown on the actual page, but is included within the code. It is vital to include appropriate meta tags on each page of your website in order for search engines to comprehend what the page is about.

It is critical that when you publish new pages or articles on your blog, you add the necessary meta tags:

The title tag appears on the search engine result page and is used by search engines to identify the page. The ideal length is between 50 and 60 characters.

Meta description: information that displays beneath the title and explains the content of the web page. The ideal length is around 290 characters.

You do not need to know how to write or program in order to use meta tags on your blog. If you’re using the WordPress content management system, you can quickly install one of the SEO plugins, such as Yoast SEO, and utilize it to populate each page with the relevant information.

Establishing a content strategy for your new blog

To create and maintain a successful blog, you’ll need a well-defined content strategy. It should include all pertinent information about upcoming blog entries, posting schedules, and audience development, among other things. Without this solid approach, it will be hard to sustain your work’s popularity and consistency in quality.

Quality content, consistent publication, a professional design, and an established social media presence are the four most important aspects in assessing a blog’s trustworthiness.

We’ll walk you through the specific steps necessary to build a strategy for your blog’s content below. Utilize this example as a guide and modify it to fit your own requirements and capabilities.

Step #1:Generate a list of possible subjects

At this stage, you should have decided on a topic for your blog and a niche.

While compiling a list of subjects may appear complex, it is not. We will demonstrate how to do so using a real-world scenario. Assume you’re starting a Finance blog.

The simplest technique to generate a list of themes is to brainstorm several elements about your specialty and then mix them up. You may refer to this document as an example.

This is what we’re discussing:

List of Subjects

By employing this strategy and experimenting with various combinations, you may quickly generate hundreds of themes.

Approach to the subject

Following that, you may begin identifying issues that would require longer, more detailed pieces of content to create. This is also referred to as foundational material (we will talk about this in the next step). These pieces might be guidelines or tutorials on a particular aspect of your subject. This is why we keep saying how important it is to choose a specialization within your interest since it will make idea generation simpler.

Now that we’ve completed all of the columns in the master spreadsheet, let’s complete the remaining columns. Each column indicates the following:

Table of contents

This column will include a list of all your content ideas and subjects.

Depth: In this column, you’ll specify the length of each topic — (1) shorter blog entries under 1,000 words, (2) medium articles between 1,000 and 2,000 words, and (3) in-depth guides beyond 2,000 words. While the length of your material will vary according to the subject, many studies indicate that lengthier content performs better and that the typical blog post is around 1,050 words long.

Keywords: In this column, you’ll provide the primary keywords for your article. You may learn how to do keyword research by reading our guide.

Volume of keywords (KW). This column contains the average monthly number of searches conducted via search engines. We utilized the SemRush tool in this case because Google only provides projected traffic volume intervals.

Choose a category for your material in this column.

You’ve now compiled a list of potential subjects and prioritized them according to their significance and competitiveness. It is now time to go to the next stage.

Step #2: Identify and prepare material for cornerstones

Your three primary guidelines will serve as the foundation for your material. This is the foundational material for your website, and shorter blog pieces will be developed around it.

Material that is fundamental

If you’re stumped for ideas for your cornerstone content, here’s what you can do:

To develop ideas, use Google’s Keyword Planner tool: Simply sign in or establish a new Google account. Open the “Search for new keywords and obtain search volume statistics” section, click the “Search for new keywords using a phrase, website, or category” tab, type the term “yoga” into the box, and click the “Get suggestions” button. You will be provided with a list of terms along with their associated search volume.

Additionally, you may utilize tools such as SemRush to determine which keywords your rivals’ websites rank for to generate subject ideas. Although it is a premium product, a two-week free trial is available. Log into the tool, enter the URL of the competition website you’re interested in, and click the explore button. Following that, on the left-hand side, click the “Top pages” area and then the “Top keywords” column to generate keyword suggestions for your themes.

Now it’s time to start developing the content. While it is critical to optimize your content for search engines, if you do not optimize your material for people, you will never acquire the exposure necessary to earn links and rank well in search engines. If you create engaging material that visitors enjoy, you will get traffic, social shares, and links as your readership expands.

Step #3: Select and create five to ten blog articles

Now you may choose which blog entries to compose and publish on your blog. As indicated previously, your postings will serve as a supplement to your cornerstone material. In our scenario, if we construct a core article titled “A guide to different varieties of yoga,” our series of blog pieces may be titled “What is [type] Finance?”

Keep the following factors in mind while you create and publish your first five to ten blog posts:

Creating blog entries

A blog post is a piece of writing (article) that you publish on a blog. It may contain text, images, infographics, or videos. Always begin with an intriguing introduction, high-quality material, and a strong finish.

The most effective writing methods

To succeed as a blogger in any topic, you should adhere to these recommended practices.

Businesses who produced 16 or more blog articles per month received 5 times the leads generated by businesses that published four or fewer monthly posts.

Appropriate grammar and spelling

Assure that your sentences are grammatically proper. Poorly written content that contains grammatical and spelling problems can erode readers’ confidence. Additionally, it will deter consumers from returning to your website or purchasing goods from you in the future. Here are a few tools for checking your grammar.

Determine your blogging objectives

You’ll never know if you’re getting the most out of blogging until you’ve established blog goals. Is your objective to earn money? Are you looking for a new job? How can I find folks with whom to converse about a certain subject? Define your blogging objectives and assess if your blog is assisting you in meeting them on a regular basis. If not, consider how you might improve your blog to accomplish the objectives.

Commit to achieving expert status

Whatever your blogging objectives are, if you try to be an authority in your subject, they are almost certain to be met. Individuals who are recognized as experts in their industry typically earn more money and reputation for their material. Additionally, they often have greater audiences and the ability to convert readers into customers through the sale of related products and services.

Maintain contact with your audience

Engaging with your readers is the most effective approach to maintain contact with them. This may be accomplished in a variety of ways, including reacting to comments, responding to inquiries via your contact form, engaging in dialogues with users on social media, and visiting your readers’ blogs to learn about their interests and participate in discussions. As a result, you’ll strengthen your relationships with your readers and gain a better understanding of their preferences, which may help inspire future material.

Edit your own work or hire a professional editor.

It’s difficult for many individuals to write material, then proofread and revise it. Indeed, editing while writing might stifle your creative flow. Proofreading is a must. A blog article that is riddled with misspellings and typos reflects poorly on you. If you are unable to complete these activities yourself, consider hiring a virtual assistant to assist you. This is especially critical if you are writing in a language other than your native tongue. Having your work edited by a native speaker of the language used in your blog might help increase your credibility. While blog content does not have to be flawless, it should be simple to read and digest.

Create an editorial schedule and begin publishing

Utilize some type of an editorial schedule to assist in maintaining your consistency. You may use Google Calendar, Outlook Calendar, or even a basic spreadsheet to keep track of your appointments. Utilize it to organize your thoughts and plan your monthly content topics so that blogging becomes a priority rather than something you do in your leisure time.

You are not required to publish daily. Establish a posting schedule that fits your schedule. For instance, you may publish your cornerstone material one day, your first blog post the next, and continue publishing blog entries on a weekly basis.

Step #5: Repetition of Steps 2–4.

You can now repeat the procedure. If you have more blog entries relating to the initial piece of cornerstone content, you can continue creating them. Alternatively, you might develop a new comprehensive guide and begin writing articles around it. This step is entirely up to you, and you must determine which approach works best for you.

How to craft the ideal headline

Your blog post’s headline, or title, must grab the attention of potential readers. It may appear in a user’s social media news feed or in search results. Ensure that you include the primary keyword phrase that people may use to find the topic you’re writing about.

The most frequently used headline font sizes are between 20 and 36 pixels.

While eight out of ten individuals will read a headline, just two out of ten will read the body of the piece.

70 percent of individuals believe that black is the best color for text to aid with comprehension.

The optimal headline length is between 50 and 70 characters, or 6 and 8 words.

Conclusion

If you want your blog to flourish and develop, the answer is to provide high-quality material. Create a good content strategy that keeps your blog articles focused on your specialized issues, and you’ll acquire a devoted following. Prioritize quality before quantity, even if it means reducing frequency. Your readers will be grateful.