How Do You Write an About Page for Your Portfolio Website or Blog?

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A researched article to create an about page that grabs clients’ attention.

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Deciding what to write on the About page of your portfolio website, blog, or any other platform can be tricky. Perhaps you’re a freelancer or blogger who wants to highlight your freelancing journey on your site’s About page. I’m not discouraged if you can say it in a couple of lines.

But, remember that it makes no difference where you studied or lived. It’s not even necessary to discuss how difficult it is for you in your personal life to become a freelancer or a blogger. You undoubtedly want to present yourself as the best you can be to encourage potential clients or blog readers to hire you. In this case, your personal information will not help you get the job.

Instead, highlight your skills and talents. Give your potential clients and customers a clear idea about your freelancing niche. I mean, you need to write the best lines on your site’s ‘About page’ to sell your efforts.

Hopefully, by reading the entire article, you will get a clear idea of ​​what to write on the About page of your various sites. Follow the simple guidelines below to learn how to write a great About page.

1. Write in a casual tone

Start writing your About page in a casual tone. There’s no need to be too formal when writing about yourself or your business. You may write in a slightly funny way; no need to use corporate language at all.

Don’t start like ‘Donald Trump is a professional blogger who is your…’ rather ‘I’m Donald Trump here to help you write content for your blog…’; Write like this. Remember, you’re writing an About page on a freelance portfolio website or blog for potential clients or readers, not a CV.

Don’t write in a way that makes it seem like you’re applying for a job rather than looking for freelance work. Mentioning your degree is unnecessary. Yet, if you choose to mention a degree, make sure your degree adds value to the type of service you provide.

2. Don’t forget to mention your name

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There are so many times that you forget to mention your name. Unbelievably, we often make this mistake. Don’t forget to mention the name in your About pages, even if it’s a small thing.

Suppose someone wants to share your products, services, writings, or related things. He/She may want to know your name. So mention your original name. This will help to rank your name in search engines.

However, some professionals prefer to be known by their pseudonyms. Guess your real name is Donald Trump. You don’t want to be known by this name. You want to be known as Donald Reagan. There is no harm in it, but if you mention ‘The Donald of America’ potential clients will take it negatively! No problem with pseudonyms, unless it looks spammy.

3. Demonstrate that you are the right person to solve their problems

It’s not enough to just mention what kind of freelancer you are. Identify and discuss what problems potential clients or customers are currently facing. Also, shed light on the problems they may face in the future. Highlight how you will help clients save time and money if they hire you.

You need to present yourself as a helping hand to potential clients. Write the solution to their problem in a way that makes sense to them.

You should write something like this:

I’m Donald Trump, an e-mail marketing expert, and I’m available to help your company with any e-mail writing problems.

Instead of wasting time on video editing, spend it on marketing your product. Because I will create product videos that will increase your company’s sales.

When your ideas run wild, I transform them into the valuable assets you desire.

You may need some ideas to write a blog post. I am an expert in putting words together for your blog.

4. Keep in mind that this is your professional page.

You may include something interesting about yourself, your interests, talents, and skills on your About page. But don’t present anything unprofessional to your potential clients.

Suppose potential clients visit your web page or social media account. They may want to know about you. On your About page, you discuss a variety of topics ranging from the beginning of your freelance career to the present. After reading your details, potential clients assume you became a writer by chance! In that case, potential clients may get confused and think of alternatives.

Instead, you can include a few lines about your experience starting a freelance business. You can briefly describe how you first started, your current position, and your career development. Present your freelance journey in such a way that the client remembers it.

So, without going into too many personal details, mention that you are a professional in some kind of freelance work. Explain why you are the best at what you do.

5. Present a clear view of your service

Mention your field of ideals. That is, write down the goals and target audience of your blog or website. Most of the time, visitors want to know right away what kinds of services you provide. Be as specific as you can about your service area. So that potential buyers understand what kind of product or service you sell. Give the client a clear overview of your services.

What makes you different from others? Specify it. Make a scenario of your brand. Grab their attention by mentioning your specialty in writing.

6. Add a photo of yourself

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Your profile picture shows who you are. If you have a photo on your About page, clients will know you’re not a fake. This builds clients’ trust in you, which is very important in the freelance business.

Your face will create your brand value when your existing clients refer you. Do not use someone else’s photo instead of your own. You don’t have to provide your formal passport-size photograph. You can include a picture of yourself working in the drawing room with a laptop in hand or sitting at your desk in a cheerful mood. In short, add a photo that reveals your face and doesn’t look odd.

7. A video can add an impression

You may also include a video introduction of yourself. A video on your About page is an excellent way to establish a vision quickly.

On the other hand, some visitors may be uninterested in the video. So, you should not use only videos on your About page. Put a video next to some text on your About page. Keep the introduction video brief and audience-friendly.

8. Include Achievements and Testimonials

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One way to build credibility is to add some testimonials on your About page. This page is one of the best places to showcase your credibility.

Clients need assurance that the person they are hiring is legitimate and qualified. Testimonials help reassure a new client, which increases your chances of getting hired. It is undoubtedly important to be acknowledged for one’s efforts by a reputable organization or individual.

You can also share any achievements worth mentioning. Include any important projects you’ve worked on, any big clients you’ve worked with, and any awards you’ve received. All help you build your freelance working reputation.

But, it is difficult to get testimonials or collect achievements early in a career. You can collect testimonials from friends and family. You can also collect testimonials in exchange for some free reviews. Contribute to a blog or website and ask the owner to write about you.

9. Create an SEO-friendly About page

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Make your entire portfolio website or blog SEO-friendly. The same SEO techniques apply to your About page. SEO will help you rank faster on Google or other search engines.

Let’s say someone searches Google for ‘Need a freelance Ghostwriter’ and on your About page you wrote ‘I’m Donald Trump, the best freelance ghostwriter for your writings!’ Then you have a chance to show your About page in Google search results.

Again if someone searches for video results on the same topic, and already you have an introduction video added to your About page, then you will come up first in the Search results. A few simple SEO techniques on your About page can bring in new clients.

10. Finally, help potential clients or customers make decisions

Assume your potential client or customer has thoroughly read your About page. Your testimonials have persuaded them. At this point, approach them and ask them to take action. You might want them to buy something from your site, or you might want them to contact you about collaborating.

Here are some ways you can present a potential client or customer to help them decide what to do:

Include a ‘Hire Me’ page link so that potential clients can easily get you.

Include a link to your ‘Service’ page so customers can purchase your product or service.

Include a link to your ‘Blog’ page so that people can learn more about your writings.

Include an “email me” link on the About page to make it easy to contact you.

Include links to your social media platforms to connect with you

Add a formal contact form to the check-off box at the end for easy communication.

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Finally, you’re ready to create the About page for your portfolio or blog. Of course, this will take some time and several drafts at first.

Typos, misspellings, and grammatical errors should not appear sloppy or unprofessional on your About page. Before publishing your About page, carefully read everything.

If you are not comfortable writing your about page, you can outsource the task to a freelance writer. Numerous freelance copywriters can produce excellent text for every section of a freelancer’s website.

You can look at your About page as often as you want, yet, something may still slip out that catches the attention of a new pair of eyes. In that case, you should consider hiring a proofreader.

Hope you are now pretty clear on how to design an about page. To get more ideas, search for some About page examples on Google.