From Personal Ads to Swiping Right: A Journey Through the History of Online Dating


Online dating has come a long way in a relatively short time. In the late 1990s, it was seen as something only lonely people did out of desperation, but now it’s as commonplace as ordering takeout. In fact, according to a recent report by Statista, online dating has become one of the most popular forms of meeting new people.

The origins of 3rd party dating solutions can be traced back to the 1960s. Back then, singles would place personal ads in local newspapers or magazines in search of companionship. The ads were often filled with quirky descriptors, such as “slim brunette” or “outdoorsy type,” and required a knowledgeable readership to decode such coded language.

In the mid-1990s, the advent of the internet revolutionized the dating landscape. With the emergence of and other dating websites, singles could search for potential partners based on various criteria. This allowed them to narrow their search to those who might be a good match, thus skipping the awkward first date of meeting someone who had nothing in common.

In the early 2000s, the mobile revolution began, quickly changing how people interacted with one another. App-based dating services, such as Grindr, Tinder, and Bumble, have revolutionized how people meet, allowing them to swipe right or left based on the profile pictures of potential matches.

This “swiping” format has become popular with many users, who find it easier and more efficient than trawling through long lists of potential matches.

It has also been a boon for the dating industry, which has seen a massive jump in revenue in recent years. But with the boom in online dating has also come a rise in privacy concerns. Many users are wary of the security of their data and fear that the data could be used for nefarious purposes. This has increased demand for more secure, anonymous apps, such as OkCupid and Hinge, which offer more secure privacy protection.

Moving forward, the dating industry will likely integrate several integrations taking advantage of the benefits arising through both the blockchain, AR, VR, and AI.

For instance, blockchain technology could increase safety measures by tracking data and offering more secure ways of payment and identity verification. Meanwhile, AR, VR, and AI can be used to facilitate virtual dates and more interactive communication. The AI employed for this purpose might be able to recognize facial expressions, moods, and other signals that would be helpful in gauging compatibility. Furthermore, an AI can be programmed to provide suggestions on topics of conversation or even suggest activities that the couple could engage in together. Ultimately, the integration of these technologies will improve the online dating experience and make it more enjoyable for those seeking romantic connections.

cryptocurrencies could also be used to incentivize users for interactions, such as providing rewards for users who spend time on the platform. This would add an element of fun while also creating an opportunity to monetize the platform. All in all, these technologies and integrations could help to provide a more comprehensive and enjoyable dating experience for users.

The evolution of online dating has been a fascinating journey. From the humble beginnings of personal ads to the swiping-based apps of today and their incentivized future, it’s clear that the industry is here to stay. As technology and user needs evolve, online dating will likely continue to change and adapt to meet those needs.